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The purpose of this paper is to present an exploratory and preliminary analysis of virtual visitors to the web site of the State Library of Victoria (SLV) in order to enable more understanding about the type of content people are accessing on library web sites.

Most of the analysis in this paper is based on web activity data sourced from Hitwise. Different uses of the library web site are investigated as well as the characteristics of the visitors, where they were on the internet before coming to the library web site and where they went afterwards.

Queries on history, places and particular buildings were almost exclusively related to Victorian places or buildings, reflecting the content of the SLV web site. These three categories of query accounted for two fifths of all non‐SLV‐related queries. Most of the analyses presented in this paper have shown little difference over the years 2006‐2008.

One of the things that is very difficult to gauge from the data is whether the user obtained material of interest from the SLV site. To really find this out, one would need to ask the user directly.

This analysis will have implications for libraries' management of their online presence.

This paper differs from most papers on web search as it attempts a manual classification of the long tails of upstream web sites, downstream web sites and search queries. This paper will be of interest to anybody interested in the use of library web sites or information search.

This paper aims to examine the differences in epistemological underpinnings of conventional information systems analysis and design (ISAD) approaches (such as structured system and analysis design methodologies) and a recently developed situated ISAD approach.

This empirical investigation involved constructing a simulated field situation to allow a conventionally trained IS analyst to analyse the same case as had been previously analysed by applying the situated ISAD methodology.

While the conventional approach focuses on articulated knowledge and observes the system under study with a detached stance, the situated approach includes tacit knowledge and recognises the importance of the environment. The situated analyst is immersed in the system, attempting to take the subject position of an actor in the system, while also maintaining some analytical distance.

The research method and framework presented is a novel way to compare the epistemological underpinnings of other systems analysis and design methodologies. Validity issues are explicitly addressed in the paper; although it is based on a single case, the fact that it is a real‐world problem gives it high external validity.

The investigation is based on an actual system design case and shows that, in analysis and design, the different epistemological underpinnings affect what is identified as a problem and hence the type of solution proposed.

There has been little previous work comparing epistemological commitments of alternative ISAD methodologies as they are played out in actual application. This paper makes a significant contribution to the theoretical foundations of IS.

The purpose of this paper is to critically analyse recent developments in the relationship of large public libraries with digital technologies, suggesting a way of rethinking the future of large public libraries.

This paper bases its critical analysis on a review of the literature and reference to specific cases. Historical quotes preceding sections augment the argument that many of the current concerns about digital technologies are not new issues for libraries.

Issues around library take up of digital technology are continuations of debates that have occurred throughout the history of public libraries about the role of the library. In Australia, library policy makers are focusing on technology and an imagined user in an effort to prove the legitimacy of large public libraries to funding bodies, the library profession and library users. Such attempts seem doomed to fail.

Public libraries need to be clear about their purpose as publicly funded institutions in the digital age. This requires a renewed understanding of a library's publics and a critical understanding of the nature of services available using digital technologies.

This paper presents an alternative way of thinking about the future of large public libraries, with much of the discussion also relevant to local public libraries.

The study aims to investigate consumers' attitudes toward advertising by medical professionals, and how the attitudes vary among different demographic groups.

A survey using quota sampling was conducted. Altogether 1,297 adults aged 20 or above in Hong Kong filled in an online questionnaire in March 2012.

Consumers' attitudes toward advertising by medical professionals were in general favorable. Respondents reported that advertising by medical professionals provides consumers with information about the services and qualifications of practitioners. However, consumers were worried about misleading information in these advertisements. Respondents perceived strongly that advertising by medical professionals would lead to an increase in the price of services. Younger respondents and respondents with higher education were more sceptical toward advertising by medical professionals.

Medical professionals should put emphasis on providing consumers with relevant information of their services, expertise, and qualifications to assist consumers' information search. They should refrain from using price appeal.

This is the first study to examine consumers' attitudes toward advertising by medical professionals in a Chinese context.